Who We Are

Our Leadership Team

With a wealth of knowledge and experience in the cross-channel marketing technology space, our Leadership Team drives the vision and execution of best-in-class technology and services that help our clients achieve their goals and exceed the demands of their customers.

Leadership Team New One

David McRae
President & Chief Operating Officer
David is president of Yes Marketing and Chief Operating Officer of Infogroup. His teams are responsible for leveraging integrated marketing, data, insight resources and technology...
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David McRae
President & Chief Operating Officer
David is president of Yes Marketing and Chief Operating Officer of Infogroup. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for enterprise clients that deliver results. David spent 15 years at Epsilon, a leading marketing services provider, as President of Purple at Epsilon. While at Epsilon, David was responsible for managing their agency, strategic consulting, and analytic businesses. During his tenure there, he was part of the leadership team that successfully grew the company from $20mm to over $500mm in annual revenue. Prior to Epsilon, David worked for seven years for Westvaco in the operations management group. He received his BBA from the University of Georgia in 1981, and his MBA from Mercer University in 1992.
Michael Iaccarino
Chairman and CEO, Infogroup
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup (parent of Yes Marketing), a leading provider of high-value data and multi-channel marketing solutions delivered in real-time...
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Michael Iaccarino
Chairman and CEO, Infogroup
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup (parent of Yes Marketing), a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO. Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership. Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant. Mr. Iaccarino currently serves on the Audit Committee and Board of Directors of Affinion Group, a multi-national, publicly traded marketing services company.
Jonathan Quint
Chief Information Officer
As Chief Information Officer, Jonathan oversees infrastructure and security for both Infogroup and Yes Marketing. He leads IT operations management, data processing development, cloud...
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Jonathan Quint
Chief Information Officer
As Chief Information Officer, Jonathan oversees infrastructure and security for both Infogroup and Yes Marketing. He leads IT operations management, data processing development, cloud operations and security functions. Jonathan joined Yes Marketing in 2016 as Vice President of Infrastructure. Prior to Yes Marketing, Jonathan was Senior Vice President of Information Services at Grand Circle Travel and Overseas Adventure where he was responsible for all IT functions including contact center technologies, reservation systems and Adobe Campaign marketing systems as well as in-house and small ship systems. Prior to Grand Circle Travel, he was Director of Infrastructure Services at EBSCO Industries where he oversaw IT operations for a SaaS based solution of reference databases focused on the educational and medical markets and managed a diverse group of network and data administrators. He is also experienced in systems engineering, disaster recovery solutions, project management and business continuity planning.
Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated...
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Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.
Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive...
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Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and long-term marketing success. With over 20 years of experience in the MarTech space and deep expertise in digital, database, and product marketing, Marcia leads a team of account services professionals who manage Yes Marketing’s client engagements. The team focuses on understanding each client’s program inside and out, bringing innovative thinking, technology expertise, strategic guidance, and flawless execution to drive better marketing results. Marcia mentors and motivates her staff to exceed expectations, empowering them to excel in high-pressure, high-stakes environments. Marcia previously served as Vice President of Professional Services at Cheetah Digital where she was responsible for teams accountable for all aspects of new client onboarding and integration. Marcia holds a BA in Economics from University of Vermont.
Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic...
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Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes Marketing client relationships and focuses on helping clients acquire new customers, promote long-term loyalty, motivate brand advocacy, and improve retention. Prior to her time at Yes Marketing, Tanya served as Vice President Direct Marketing with Nationstar Mortgage, Vice President Client Service with Targetbase, and Senior Vice President of Agency Client Service with Epsilon. Her skill set includes Strategic Planning, Account Management, Database Management, Multichannel Direct Response Campaign Development, Creative Strategy, Marketing Operations and Process Improvement, for clients across industries including Financial Services, Travel & Hospitality, Retail, Consumer Goods, Insurance and Not-for-Profit Fundraising. Tanya holds a B.S. in Marketing from Dallas Baptist University.
Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing....
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Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a team that manages strategic Yes Marketing relationships across services, delivery and thought leadership. Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors. Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries. Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since...
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Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability...
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Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yes Marketing (2007) followed by VP of Deliverability Services for Yes Marketing (2011). Jason has transformed Yes Marketing's Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines.
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Our Customer Experience Experts

Meet the Team New One

Anna Kotlikov
Intelligence Products Analyst
Anna Kotlikov is an Intelligence Products Analyst at Yes Marketing based out of the Mississauga, Canada office. Anna joined Yes Marketing in July 2018 and has experience in a variety...
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Anna Kotlikov
Intelligence Products Analyst
Anna Kotlikov is an Intelligence Products Analyst at Yes Marketing based out of the Mississauga, Canada office. Anna joined Yes Marketing in July 2018 and has experience in a variety of Marketing enriched roles reinforced by a comprehensive education that includes a Bachelor of Commerce in Marketing and a Digital Media Marketing graduate certificate. Anna has a passion for good food, great travel adventures and is an avid animal lover.
Anna Roi
Program Manager
As a Program Manager at Yes Marketing, Anna is responsible for managing the marketing programs for her clients. She maintains marketing program schedules and ensures the timely...
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Anna Roi
Program Manager
As a Program Manager at Yes Marketing, Anna is responsible for managing the marketing programs for her clients. She maintains marketing program schedules and ensures the timely execution of tasks so that all deadlines are met. Anna previously worked for a construction industry data and analytics company and before that was a marketing manager within the construction management industry for over fifteen years. In her free time, Anna is an avid yogi and enjoys traveling the world with her daughter and friends.
Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise...
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Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects of the marketing continuum. Beth has consulted with some of the largest financial institutions across the world, focusing on organic revenue growth, new customer acquisitions, cross selling, and topline results. For the last 15 years, Beth’s career has been concentrated on Global CRM and database strategies, supporting cross-channel multi-platform integrations that have driven the alignment of multiple business units and the integration of Sales, IT, Technology, Finance and Leadership across the organization. Our clients look to her as a key influencer and thought leader in Global Data Strategy, social media and digital marketing in both the B2B and B2C sectors. A collaborative and strategic thinker, she works closely with our clients to provide marketplace insight and strategic guidance to help them win against the competition.
Bob White
Director, Client Services
As an Account Director at Yes Marketing, Bob is responsible for owning and cultivating strong relationships. He spends his days helping his clients plan, build and maintain customer...
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Bob White
Director, Client Services
As an Account Director at Yes Marketing, Bob is responsible for owning and cultivating strong relationships. He spends his days helping his clients plan, build and maintain customer experiences. He also collaborates with various teams to foster program growth and strategic thought leadership, overseeing day-to-day processes, issue remediation and resolution as well as program management. He plays an advisory role for his clients and borrows from his many years of experience in digital marketing. Bob spends his nights, and money, traveling whenever possible. He also enjoys consuming as much pop culture as time allows by listening to music, watching TV & movies, going to galleries and attending live performances.
Brad Van Der Woerd
VP Professional Services, Intelligence Products
Brad provides global email deliverability leadership and management for Yes Marketing’s Intelligence Products team. His expertise includes providing digital marketing strategies, email...
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Brad Van Der Woerd
VP Professional Services, Intelligence Products
Brad provides global email deliverability leadership and management for Yes Marketing’s Intelligence Products team. His expertise includes providing digital marketing strategies, email deliverability consulting and best practices to a wide variety of Fortune 500 companies including eBay, Visa, Gap, US Bank and many more. Brad holds 10 years of experience within digital marketing and is passionate about team engagement, people development and driving results for clients.
Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan Finke leads the Communications and Customer Experience Strategies center of excellence within Yes Marketing. His team partners with clients to develop and optimize strategies...
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Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan Finke leads the Communications and Customer Experience Strategies center of excellence within Yes Marketing. His team partners with clients to develop and optimize strategies leveraging data, technology, and experience design to drive customer acquisition, retention and loyalty. Bryan has led and consulted companies in their marketing efforts since 1995 when he started his own digital marketing consultancy. Bryan’s experience prior to joining Yes includes leading marketing for consumer-focused product and retail brands including Nike, NAU, Lacrosse Footwear, and Danner Boots. His work at Nike, where he helped to launch nike.com, establish Nike’s global CRM efforts, and develop and launch Nike+ has gained him industry recognition as a marketing and digital innovator who passionately applies art and science to creatively deliver business solutions.