Yesmail's 2013 Lookbook: a Visual Guide to this Year's Hottest Mobile Design Trends

Yesmail’s creative services team shares key mobile design capabilities through campaigns developed for leading brands across a variety of industries

PORTLAND, OR – February 19, 2013 –Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today released its annual creative design Lookbook. Though the actual numbers vary by industry, research shows that over one-third of all emails are opened on-the-go. In line with this trend, this year’s Lookbook features examples of mobile-ready email designs.

The 2013 Lookbook is a product of the work Yesmail’s in-house creative agency has done for leading brands across several different industries. In addition to providing real-life examples of successful mobile email design, the Lookbook offers valuable information about key features and capabilities of mobile email design that contribute to higher open, click-through, and conversion rates.

"Mobile email has already become the 2013 topic du jour for digital marketers. To provide a true frame of reference, it’s important to offer examples of successful mobile-ready campaigns, " saidMatt Caldwell, VP Creative and Agency Services, Yesmail Interactive. "What’s equally important is to know what components will make your email campaigns successful in a mobile format based on your unique audience, product, and marketing goals."

In the 2013 Lookbook, Yesmail’s creative team identifies a number of capabilies of mobile email design that can help marketers introduce custom design elements into their emails, based on their unique needs and customer requirements. Some of the key concepts include:

  • Mobile Scalable Hybrid Layout: One layout for big and small screens alike. 100% readable, completely functional, with no need to zoom or pinch
  • Social Excerpts: Social content (like tweets, photos or comments) that are pulled right into the message
  • Catch-all Bottom Navigation: Helps get clicks to other category levels with a series of links at the bottom
  • Click-to-Launch App: A call to action that launches a smartphone app or desktop application.
  • Mobile Click-to-Call: Allows smartphone users to click-to-call

“The goal of the 2013 Lookbook is two-fold. On one hand, it offers a great frame of reference for marketers who are making their first steps in mobile email design,” said Michael Fisher, president of Yesmail Interactive. “On the other hand, it provides actionable information that can improve the campaigns of marketers who have embraced mobile email design, as well as inspire them to include new features that cater to the need of their audiences. This Lookbook will benefit marketers who understand industry trends and are dedicated to delivering optimal experience to their customers.” 

To learn more about Yesmail’s creative services, call 1-877-YESMAIL, email or visit our website.  For even more information about mobile email design, downloadMobile Email Design: Marketing For for the Small Screen.

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