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GolfNow.com Selects Yesmail Interactive to Enhance its Business Solutions

Yesmail Interactive to Provide Golf courses with Real-Time Email Marketing for Course Tee-Times.

(PORTLAND, OR) – October 18, 2012 - Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, announced today that GolfNow.com has selected Yesmail Interactive as its email marketing technology provider.

GolfNow.com, part of the NBC Sports family and NBC Universal, is the largest online reservation engine for golf course tee times in the world. In addition to providing golfers with online access to the best tee times and course selection, GolfNow.com also provides golf course operators with a full suite of technology services to support their business. 

The company will integrate Yesmail’s marketing technology and strategic capabilities into GolfNow Central, the leading business solution for course operators. This will enable its 4000+ golf course partners to bolster their tee time bookings and revenue through enhanced email marketing capabilities.  GolfNow.com has also engaged Yesmail to develop a flexible email and relationship-building platform that brings better mobile-readiness, and improved social integration.

“Email marketing is a key revenue driver for GolfNow.com and its golf course partners,” said Will McIntosh, SVP Business Development and Strategy, GolfNow. “By partnering with Yesmail Interactive, we can provide golf courses with access to a level of service and email marketing capabilities that the average golf course would not be able to afford or access otherwise. Yesmail’s flexible technology and advanced integration enables GolfNow.com to provide a seamless experience to our partners, allowing them to email real-time golf course inventory to consumers.”

“We’re thrilled to work with GolfNow.com to provide golf courses with access to real-time email marketing,” said Michael Fisher, President, Yesmail Interactive. “By using our distributed marketing capabilities to provide offers to golf enthusiasts in real-time, GolfNow.com will not only help golf courses to increase their revenue, but it will also provide consumers with a greater choice of tee times to suit their immediate needs.”

About GolfNow.com

GolfNow.com is the Internet’s largest and most comprehensive online tee time reservation service. Using leading edge technology, GolfNow.com offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and a iPhone mobile app.  Golfers can go online 24/7, choose a course, and pick a tee-time deal that fits their schedule and budget and book the tee time.  Founded in 2001, GolfNow.com has expanded to more than 80 markets in North America, Ireland, Scotland, Mexico and Bermuda, providing tee-time access to more than 4,000 courses for more than 1.1 million registered users.  GolfNow.com is powered by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies, as well as by GolfChannel.com, a leading golf destination on the Internet.  GolfNow.com is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.

About Yesmail Interactive

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, call 1-877-YESMAIL or visit www.yesmail.com.

About Infogroup

Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions.  Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences.  With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 235 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.