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Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

CHICAGO, IL – January 30, 2017 Yes Lifecycle Marketing today announced that Geiger has chosen Yes Lifecycle Marketing’s cross-channel marketing and analytics platform,  Yesmail360,  which will enable Geiger to develop and implement targeted lifecycle marketing programs informed by actionable insights delivered by rich customer data.

Geiger, the largest privately-held and managed promotional products distributor in the world, chose Yes Lifecycle Marketing due to the vendor’s innovative technology and data capabilities, which will help Geiger activate and optimize insights-driven, real-time, relevant communications. With a history that spans five generations and more than 135 years, Geiger has maintained a major focus on providing the best experience for their customers.

“Our emphasis on service has resulted in thousands of customers who’ve relied on Geiger to meet their promotional products needs for decades” said Becci Cayer, corporate eCommerce manager, at Geiger. “Our size, strength, longevity, and consistency enable us to offer one-to-one solutions to our customers. Our partnership with Yes Lifecycle Marketing will help us learn more about our customers so we can serve them better, as well as enable us to deliver the personal touch they’ve come to expect.” 

“Geiger has built their business on long-term relationships – with customers, sales partners, suppliers and employees – and Yes Lifecycle Marketing shares that approach to doing business,” said Michael Fisher, president of Yes Lifecycle Marketing. “We’re excited to help them continue to grow and strengthen those relationships.”

Key reasons Geiger selected Yes Lifecycle Marketing include:

  • Yesmail360's ability to collect data from disparate sources and map it to business needs
  • Robust data visualization that’s highly intuitive and empowers self-service users to send targeted campaigns
  • Deliverability services that make it easier to reach subscribers’ inboxes.

“Yes Lifecycle Marketing’s platform Yesmail360 is an excellent match for Geiger’s business needs; it seamlessly integrates cross-channel customer data that many long-standing companies have had a hard time getting their arms around,” said Mike Iaccarino, CEO and Chairman of Infogroup, parent company of Yes Lifecycle Marketing. “Our technology gives marketers the ability to accurately target an audience and create the kind of personalized experience that delivers bottom line results.”


About Geiger Promotional Products

Geiger is one of the largest family-owned and managed companies in the promotional products industry and the largest privately-held promotional products distributor in the world. Their business is creating solutions to customers' marketing, promotion, and motivation needs that deliver “Brandspiration.”  Geiger is the only distributor who’s made the “Top 10” list in the promotional products industry for the past three decades. Their history spans five generations since the company was founded in 1878. While each generation has enhanced and reinvigorated the business, the Geiger’s themselves are only part of the story. Some 500 talented associates work in the Lewiston and field offices supporting a sales force of more than 450 promotional consultants in nearly every state and more than 50,000 customers.


About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.


About Infogroup

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.