‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The multichannel marketing services and technology provider executes on company vision with a new name and website


CHICAGO -- October 22, 2018 -- Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships.

Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be their clients’ trusted advisor in all marketing efforts, providing end-to-end customer journey enablement, from awareness through acquisition to loyalty. The company’s integrated, services-based and technology-agnostic approach will empower marketers to engage consumers along each lifecycle stage.

“Our mission is to connect brands with consumers to drive engagement and build brand advocacy,” said Jim Sturm, president, Yes Marketing. “Our robust technology capabilities, world-class marketing services teams and best-of-breed data assets help our clients get to ‘yes’ with their consumers – ‘yes’ to becoming a new customer, to buying more, to spending more and to becoming loyal brand advocates.”

Yes Marketing will continue to invest in its technology and services roadmap in order to meet the needs of its clients and support additional marketing capabilities including digital acquisition, integrated social and display advertising, personalized communications and loyalty program management. These integrated services will further enhance Yes Marketing’s capabilities to support a full range of multichannel communications, including email, programmatic media, web, social, mobile, mobile messaging, e-commerce, and direct mail.

“As a company dedicated to exceeding our clients’ expectations, we understand the importance of adapting to our clients’ needs in order to provide the highest level of service and drive incremental business results,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Marketing. “Our new name and direction embody our commitment to be our clients’ trusted advisor when it comes to building relationships with their customers that result in lifetime loyalty and drive revenue.”

For more information about Yes Marketing and its integrated services and solutions, click here.


About Yes Marketing
Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering. To learn more, call 1-877-937-6245, email sales@yesmarketing.com or visit www.yesmarketing.com.

About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.