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The web channel and all its components – preference centers, registration pages, web analytics, display, and retargeting – should be a major part of any cross-channel marketing program. Yes Marketing offers solutions that enable you to create, integrate, and manage your web marketing strategy and all its components.
We practice (and preach) what we call Next Generation preference centers and registration pages. They boast advanced functionalities like stepped questions, interstitial windows, and on-screen validation, which increase sign-ups while dramatically reducing page abandonment.
Check out our preference center lookbook for real-world applications of effective web practices.
Send us a note and let’s talk about how we can work together to build something great.