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Deliverability is at the core of a successful email marketing program; it’s the science of determining if your emails will overcome the technical, legal, and business challenges that stand in the way of reaching your subscribers and ultimately make it into your intended recipients’ inboxes.
We are such believers that poor deliverability can cause major revenue loss and impact your email program long-term that we developed our own best of breed solution to tackle it, Deliverability. In addition and because we like a personal touch, we employ a team of deliverability analysts with decades of experience working with enterprise-level marketers and ISP’s.
"Yes Marketing's Deliverability tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there."Director, Email Marketing
You get access to our proprietary, best in class deliverability monitoring tool along with support from our team of experts who are there to ensure that deliverability issues never become a barrier to your marketing goals.
Easy-to-read dashboards showcase inboxing, bulking and missing rates for each message sent at over 75 global ISPs. On average, our clients increase their inboxing rates by 20%
This component of Deliverability lets you view how your email campaigns will render in over 40 web, desktop, and mobile clients so you can adjust email creative and ensure calls-to-action are visible and clickable in all environments.
Blacklisting can mean losing a huge chunk of revenue depending on the size of your email program. Deliverability scans your IPs and domains against all major blacklists hourly to help you immediately identify and remedy any issues.
On average, our clients decrease bulking by 100% and garner a sender reputation score of 95/100.
When blocks or blacklisting do happen, our dedicated analysts will reach out and correspond with ISP postmaster teams so the issue is mitigated quickly and efficiently. They will investigate what caused the block and help you avoid it in the future.
Deliverability is not just a technology, it’s a partnership with a knowledgeable expert who helps you navigate through any challenges to improve inboxing rates and sender reputation, creates custom deliverability strategy, and ensures email program success.
Send us a note and let’s talk about how we can work together to build something great.