Thought Leadership

The What, Why, and How of Demographic Segmentation

Marketers are aware that providing personalized email content is crucial to fostering customer engagement and loyalty, yet many still do not understand their customers as well as they’d like.

With all the talk about big data, marketers need to act on the abundance of consumer insights right under their noses to deliver a completely personalized email marketing experience. To help brands get started, we will share key types of email personalization and provide step-by-step strategies for personalizing emails based on 8 demographic attributes like age, gender, and marital status.

Download the guide to learn about:

  • The what, why and how of demographic segmentation
  • Sample scenarios and real-world case studies from industries in retail, hospitality, and financial services
  • Success story of a leading candy retailer that implemented customer segmentation based on demographic data