Thought Leadership

A Blueprint for Using Audience Insights in Marketing Strategies

Most marketers think they have a good understanding of different audience segments but many of them still rely on stereotypes about consumers.

Yes Marketing surveyed 300 marketing professionals online and during the 2017 conference to uncover exactly where marketers’ understanding of their audience falters, and identify ways to bridge those gaps.

Download the report to learn:

  • What marketers get right and wrong about how generational differences affect consumer behavior
  • How to apply more advanced personalization to maximize long-term conversions
  • Unique generational preferences and ways to better reach consumers across age groups