Thought Leadership

Understanding the Traveler’s Journey

With shifts to the sharing economy and online travel agents, it’s more important than ever for travel and hospitality brands to understand what factors influence consumers - from their first purchase to long-term loyalty.

Yes Marketing surveyed 1,000 travelers to help brands understand:

  • What drives travelers to purchase from a new travel/hospitality brand for the first time
  • Which factors most influence a traveler’s purchasing decision
  • Why they become loyal for the long-haul