Thought Leadership

Social Media and Email Best Practices for Week-Of Black Friday Promotions

Black Friday is one of the most profitable shopping holidays, and retailers can’t drag their feet while planning their week-of social media and email strategy. The failure to effectively engage an audience across channels can lead to lower sales this holiday season.  To help brands make informed decisions about last-minute social media and email campaigns, we looked at 50 top retailers’ email and social promotions in the week leading up to Black Friday in 2013 and 2014, and analyzed how they performed. Download the report to learn about:

  • The best days of the week to send email, Twitter and Facebook messages
  • The type of content that will result in the best engagement throughout the week
  • Examples of the ‘best’ campaigns across channels
  • Year-over-year engagement and deployment trends