Thought Leadership

Seasonal Planning that Sizzles: Creating a Customer-Centric Marketing Calendar

Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue. Savvy marketers can capitalize on seasonality and provide the ultimate customer experience by developing communications that speak to consumers’ needs throughout the year. 

To help brands wow customers into action, we’ve created a step-by-step guide to creating a seasonal customer-centric marketing calendar.

In this whitepaper you will find:

  • How to deliver a customer-centric experience with seasonal campaigns
  • A sample 12-month seasonal marketing calendar with key energy moments and campaign examples
  • 4 success stories from major brands that capitalized on seasonal relevance to elevate customer engagement