Thought Leadership

The Retailer’s Guide to Marketing Data

From zero-party to third-party, how consumer data drives growth for retailers

Retailers are faced with extraordinary new challenges – from changing consumer needs to unpredictable twists & turns in the economy. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn:

  • How to leverage consumer data to boost marketing ROI & customer acquisition
  • Techniques to build personalized campaigns & find the best prospects
  • Real-world examples from cutting edge retailers like Amazon, Lands’ End, & Boden