Thought Leadership

The New World of Cross-Channel Execution

How Retailers are Closing the Gap Between Disparate Data Sources to Activate Marketing Insights

Yes Marketing commissioned Retail TouchPoints to survey over 100 retail executives and gauge how retailers, like you, are addressing shopper cross-channel behaviors. Read it to learn about:

  • Top channels and tactics used, as well as top marketing challenges across the industry
  • Types of behavioral data marketers are collecting and how they are using that data to craft cross-channel campaigns
  • Tips to better engage your customers and prospects through improved cross-channel attribution and the use of a Data Management Platform (DMP)