Thought Leadership

The Marketer's Challenge: Consolidating technology and service providers

Yes Lifecycle Marketing surveyed over 250 marketers to get a better understanding of how many channels they use to interact with their customers, how they’re managing their technology and service providers, and the time spent integrating these marketing systems and service providers.  Download this research to read further about:

  • Marketers are spending a staggering amount of time managing multiple vendors and service providers
  • The amount of channels marketers interact with their customers in many cases correlates with the number of vendors being managed
  • There is a disconnect between the goals of the marketer and that of the business
  • A lack of staff and budget hinders marketers from accomplishing these goals