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Incorporating the power of social media into a brand’s marketing program can greatly enhance its audience reach and exposure. However, with frequently changing social channel preferences and use patterns, it can be challenging to apply the right strategy to the right social channel.
In this whitepaper, we analyzed the social media usage* of 50 major retailers in the Apparel, Home Goods, Big Box, Beauty, and Electronics industries to provide insights on what worked in 2014 and where brands missed the mark based on consumer preferences.
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*Social media channels tracked include Facebook, Twitter, YouTube, Instagram, and Google+.