Thought Leadership

The Insurer’s Guide to Marketing Data

From zero-party to third-party, how consumer data drives growth in the insurance industry

The insurance industry is changing. To remain competitive during a time of disruption from digital-only competitors and consumer demands for tailored service, insurance brands need to leverage consumer data to drive results.
Read this whitepaper to learn:

  • The four types of data insurer's have at their disposal
  • How insurance brands can use consumer data to boost retention, acquisition, and long-term loyalty
  • Real-world examples from savvy insurance companies