Thought Leadership

How Consumers Across Generations Think About Data

What marketers need to know to build trust with their audience

A rising focus on privacy and new regulations spells changes in the way brands connect with customers. We asked 1,000 consumers how they feel about sharing and protecting their data to help marketers understand:

  • How to build trust in an era of changing expectations
  • Generational differences that impact consumer preferences
  • Real-world strategies around privacy from savvy brands