Thought Leadership

From Engagement to Deliverability: the Do's & Don'ts of Holiday Themes in Emails

With Q4 holidays like Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas, marketers tend to use holiday themes to increase relevance. The question is ARE HOLIDAY-THEMED COMMUNICATIONS SUCCESSFUL?

In this whitepaper, we take a look at campaigns from 30 top brands deployed during the 2013 holiday season and provide insights on what worked and what didn’t when marketers incorporated holiday themes in their communications. Download it to find out:

  • When should holiday-themed campaigns be deployed
  • How do the various holidays in Q4 differ in performance
  • Real-world examples of good and not-so-good themed campaigns
  • Holiday deliverability tips and inboxing trends