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With Q4 holidays like Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas, marketers tend to use holiday themes to increase relevance. The question is ARE HOLIDAY-THEMED COMMUNICATIONS SUCCESSFUL?
In this whitepaper, we take a look at campaigns from 30 top brands deployed during the 2013 holiday season and provide insights on what worked and what didn’t when marketers incorporated holiday themes in their communications. Download it to find out: