Thought Leadership

Engagement and Deliverability for Holiday-Themed Emails: Biggest Lessons from 2015 and What They Mean for Marketers in 2016

Holiday retail sales reached a massive $626.1 billion in 2015, indicating that the holiday season continues to drive the most annual sales for retailers. To help brands plan successful holiday campaigns in 2016, we analyzed key email metrics from top retailers over the second half of 2015 and 2014.

Our analysis revealed insights that can help marketers capitalize on consumer and industry trends for the 2016 holiday season. Download it to find out:

  • Adoption rates and engagement for 9 different types of holiday-themed campaigns spanning Halloween, Christmas, Black Friday, and more
  • Creative examples of 2015’s top (and bottom) performers 
  • Strategies to boost engagement through emerging shopping days like Green Monday