Thought Leadership

Engagement and Deliverability for Holiday-Themed Email: 2014 Recap, 2015 Takeaways

The fourth quarter of each year boasts the largest number of holidays that marketers can use to boost engagement and maximize revenue. To help brands make informed decisions about their Q4 campaigns, we looked at email campaigns that top retailers deployed during Q3 and Q4 of 2014 and analyzed how they performed.

In this whitepaper, our analysis reveals major trends and takeaways to consider for a successful 2015 holiday marketing season.

Download it to learn about:

  • Best deployment periods for each major Q4 holiday
  • Examples of 'best' and 'worst' holiday email campaigns
  • Effective post-holiday email marketing strategies 
  • Year-over-year engagement and inboxing rates and their relationship to email volume