Thought Leadership

Email Personalization Lookbook

Email personalization has come a long way since the days of first name greetings. Many brands now use both creative and data-driven strategies to deliver relevant and compelling content, in efforts to drive ongoing email engagement.  

Download this lookbook for real-world examples of best-in-class campaigns from leading brands that illustrate different types of personalization. Learn the what, how and why of creating a truly tailored customer experience.

Readers will gain access to: 

  • Various ways to personalize email communications
  • What types of data marketers can use to get started
  • What are the building blocks of effective email personalization