Thought Leadership

Data-Rich and Insight-Poor Report

Marketers Planning to Turn Information Into Intelligence in 2013. New report on survey sponsored by Yes Lifecycle Marketing and Infogroup Targeting Solutions

As consumers increasingly share more information on digital and social channels, Big Data will become the major marketing challenge for 2013. To help you find the best way forward, we surveyed over 700 marketers from the world’s best brands to find out how they plan to tackle Big Data

In this report, you’ll learn:

  • Which channels generate the best customer data
  • How top marketers plan to use real-time marketing data
  • What are the biggest challenges of Big Data to marketers
  • How marketing budgets and hiring practices are changing in response

Download this complimentary report and get your brand ready to use Big Data to your advantage.