Thought Leadership

Customer Lifecycle Engagement: Imperatives for Midsize to Large Companies

Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yes Marketing and Gleanster conducted a survey and found that senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.

Download this report to learn key findings from the study, including:

  • 21% of marketers say they have an excellent understanding of customers' channel preference
  • Less than half of marketers use data from sources that enable better targeting, like social media (38%)
  • Just 21% use life-stage triggers such as birthdays or having a baby to trigger automated campaigns