Thought Leadership

2018 Holiday Marketing Guide

Lessons & opportunities from the 2017 holiday season

To help marketers understand trends and identify opportunities, Yes Marketing analyzed over 8 billion emails sent in Q4 2017 through its Yesmail360i platform.

Download this report to learn the adoption rate of different Q4 holidays in marketers’ messages, view performance of each holiday listed above, and get best practices (with creative examples) relevant for the 2018 holiday season.

In addition to analyzing standard email metrics like engagement and conversion rates, we looked at the day of the week performance and types of offers promoted in the subject line to determine the effectiveness of holiday-themed messages and see how timing and incentives affected engagement.