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While it's projected that in 2016 global email users will reach 2.7 billion and over 215 billion emails will be sent and received per day, a recent Yes Marketing survey of almost 200 attendees at the 2015 Shop.org conference found that retailers are not harnessing the power of this effective channel. In this report based on the survey findings, we uncover the disconnect between what retailers want to accomplish and what they can accomplish in their digital marketing programs, and identify opportunities for cross-channel integration.
Download the report and re-evaluate your 2016 marketing goals, based on telling survey implications like: