Thought Leadership

2016 Marketers Goal Setting Workbook

Take a moment and reflect back on 2015...

Think your department could have done better?  Maybe you could have streamlined your processes and decreased time to market, or, implemented triggered campaigns to improve conversion rates. Whatever it may be, there is always room for improvement.

Our aim with this workbook is to help you and your team develop a vision of where you want to be 365 days from now. Looking back on 2016, we want you to say that it was your best year ever because you were able to do X, Y, and Z. We want to help you reach those metrics you've set and to do that, you need to have a vision, goals and a roadmap to get you there. Because, just saying your goal this year is to increase sales by 5% isn't enough.  

This workbook will help you to:

  • Reflect on what went right and wrong in 2015
  • Create a vision that will give you something to aim for other than an increase in sales handed down by finance
  • Set actionable goals that will help you as a marketing department create more ROI and value for your organization
  • Develop the requisite tasks that will act as a roadmap and guide on your way to marketing success in 2016