Thought Leadership

Learn How Utilizing Personas Can Drive Cross-Channel Customer Communication Strategy

See’s Candies thought they had a tried and true communication strategy; but they also knew they wanted to evolve and have a better understanding of their best customers. What they learned was (without judging motivations) men have a stronger buying influence than who See’s Candies initially thought was their ideal customer. Wait… Really?! 

Join us for this webinar when See’s Candies and Yes Marketing will illustrate how to: 

  • Link offline and online data to drive revenue opportunities 
  • Analyze mind-numbing amounts of data to uncover new customer segments 
  • Use customer personas for targeted email and direct mail marketing 
  • Develop strategic investment allocation plans across email, direct mail and social channels