See’s Candies thought they had a tried and true communication strategy; but they also knew they wanted to evolve and have a better understanding of their best customers. What they learned was (without judging motivations) men have a stronger buying influence than who See’s Candies initially thought was their ideal customer. Wait… Really?! 

Join us for this webinar when See’s Candies and Yes Marketing will illustrate how to: 

• Link offline and online data to drive revenue opportunities 
• Analyze mind-numbing amounts of data to uncover new customer segments 
• Use customer personas for targeted email and direct mail marketing 
• Develop strategic investment allocation plans across email, direct mail and social channels