Thought Leadership

The Customer’s Perception Gap

In this webinar, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute (parent research organization of MarketingSherpa), shares the levers you can pull to help your customers arrive at the desired conclusions about your brand.

McGlaughlin will integrate case studies around value proposition and branding from almost 20 years of consumer behavior research to help attendees improve the performance of their brand's marketing communications. Marketers will discover how to rethink the ways they communicate their brand and improve results by replacing brand promises with brand expectations, and claims of value with conclusions of value.