Thought Leadership

Yes Lifecycle Marketing’s Email Marketing Compass: The Mobile Effect

After sending billions of emails in Q2 2013, Yes Lifecycle Marketing produced this report to direct marketers to the elements of their email strategy that best reflect customers’ evolving preferences for brand interaction.  

Topics covered include:

  • The extent to which mobile determines email behavior and defines conversion
  • Which industries outperform the rest in terms of subscriber activity level
  • What is the optimal email frequency to keep consumers engaged