Thought Leadership

Yes Lifecycle Marketing's Email Marketing Compass: Consumer Purchase Behavior

With the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. As a result, this year’s shortened holiday season places even greater weight on reaching the on-the-go shopper.

This edition of Yes Lifecycle Marketing’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:

  • What are the devices of choice when it comes to purchasing
  • How much consumers spend per transaction on mobile vs. desktop
  • What's the average active subscriber rate across major industries
  • How the mobile path-to-purchase is changing the digital marketing landscape
  • What's the correlation between the number of emails sent per week and the active subscribers in a brand's database