Thought Leadership

Yes Marketing Email Marketing Compass: Q4 2014 Recap: the Season of Mobile

The holiday rush has settled and the Q4 email performance results are in. Yes Lifecycle Marketing analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.

Read this edition of Yes Lifecycle Marketing’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :

  • The growth in mobile adoption rates amongst marketers and how they affect the bottom line
  • How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
  • The surprising effect of seasonal email volume increase on customer engagement