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2015 is shaping up to be a record-breaking year for email marketing. For the first time, more than a quarter of all email-driven purchases were completed on a mobile device, with smartphones driving over half of mobile orders. In this report, we will illustrate key email marketing trends and share real-life examples of relevant strategies. Findings include:
Learn how major brands like Marriott Rewards and Lands’ End used these trends to optimize their mailing programs and communication strategies.