Thought Leadership

Yes Marketing Email Marketing Compass: Q2 2015: The Rise of Email in 2015

2015 is shaping up to be a record-breaking year for email marketing. For the first time, more than a quarter of all email-driven purchases were completed on a mobile device, with smartphones driving over half of mobile orders. In this report, we will illustrate key email marketing trends and share real-life examples of relevant strategies. Findings include:

  • Marketers generated more long-term engagement with consumers:  the ‘never active’ subscriber segment dipped under 69% for the first time
  • The difference in click-to-open rate (CTO) between mobile and desktop continues to shrink: in Q2 it was 19.2% for desktop vs 14.2% for mobile
  • Mobile orders made up more than a quarter of all email-driven orders

Learn how major brands like Marriott Rewards and Lands’ End used these trends to optimize their mailing programs and communication strategies.