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In 2017, email remained a tried-and-true revenue-driver generating more than 50 times its return on investment.
Over the same period however, email open, click and click-to-open rates continued on a steep decline, revealing a sizeable gap that marketers need to close.
This report, based on analysis of over 30 billion emails sent in 2017 will focus on concrete, achievable goals marketers can set for 2018 in order to grow revenue by staying attuned to consumer preferences and behaviors.