Thought Leadership

Q2 2016 Email Benchmarks: Day of the Week Performance

Download the full Q2 Benchmarks report and read email findings on day of the week, overall engagement, mobile activity, and purchase behavior. Findings include:

  • 20% of all emails sent in Q2 were on Thursdays, making it the most popular deployment day, while the weekend was least popular.
  • While overall open rates have remained consistent, unique click rates fell by 18%year-over-year
  • The proportion of mobile clicks to desktop clicks grew by 15% since 2015