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Many marketers wonder how to maintain the momentum they built during the holidays. The good news is that a decrease in email volume during Q1 leads to higher post-holiday engagement rates.
According to our latest analysis of over 7 billion emails, quarter-over-quarter engagement is on the rise but so is the average unsubscribe rate.
Download this report to learn how to keep the momentum from the holiday season and adapt to shifting trends in unsubscribe rates, trigger campaign effectiveness and smartphone-driven email orders.