Thought Leadership

Email Benchmark Report Q3 2016: Mind the Gap

Based on Yes Marketing email data from almost 7 billion emails sent in Q3 of 2016, this report outlines three major gaps that marketers must pay close attention to in order to drive more engagement and ultimately conversions from email marketing campaigns as the holiday season approaches. Find out:

  • The gap between subscriber response and engagement
  • The gap between mobile and desktop click and CTO rates
  • The gap between smartphone, desktop and tablet purchases