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According to Yes Marketing data from Q1 2017, consumers want to receive and open marketing emails regardless of how flooded their inboxes may be.
At the same time, however, they tend to engage with those emails at a lower rate than they have in the past, as evidenced by steadily declining click and click-to-open rates.
In this report, we highlight important email tactics to address this trend and offer actionable tips for brands to meet the evolving subscriber expectations.