Clean data is one of the most important determinants of ROI; it can make or break your marketing program – be it email, direct mail, or SMS. Yes Marketing offers the hygiene tools to help you reach consumers wherever they are.

Email Data Hygiene

Good inboxing is the first step to email success

But it’s only possible with a clean subscriber list. With our data hygiene solution you can verify subscribers’ email addresses both in real-time and after they’ve joined your mailing program. This means that only clean new data enters your system while existing data is regularly cleansed to remove invalid or inactive accounts.

Direct Mail Data Hygiene

Reach your intended recipients

Direct mail campaigns require a lot of planning, effort, and investment. Yet they often fail to reach intended recipients due to inaccurate mailing data which means a waste of budget and a huge loss of opportunity to engage consumers. Avoid the pitfalls of direct mail marketing with our direct mail hygiene process which ensures data integrity.