Data enhancement, like matching emails or mailing addresses to attributes- like gender, age, marital status, or household income - drives better results by allowing you to create more targeted communications that resonate with each of your audience segments.

Getting to Know Your Audience

To bridge the gap between data and execution, our cross-channel platform Yesmail360i boasts over 100 built-in, ready-to-use behavioral and demographic attributes that give you unparalleled insight into your audience. This means better targeted and personalized communications across any channel that drive more revenue and loyalty.

Creating Accurate Customer Profiles

It’s easier to sell to existing customers than to acquire new ones. Enhancing customer data allows you to create customer profiles for each audience segment. Those profiles can help you identify new opportunities to target and engage segments you didn’t know existed. 

Identifying Gaps in Your Marketing Programs

Data enhancement can help you better understand who you’re marketing to and what motivates them to interact and ultimately, purchase. This means you can continuously test and improve your communications to ensure they are resonating with your audience’s unique characteristics, expectations, and preferences. 

Rinse and Repeat

As the amount of data and number of marketing channels continue to grow, you should regularly enhance your customer data to ensure information is accurate and up-to-date. New data points in your customer file may mean new, actionable ways to personalize communications and build relationships with your audience.