AEG is the largest sports and live entertainment brand in the world. The company owns and operates sports and live entertainment venues and convention centers and produces global music and sporting events, concerts, and festivals. The AEG marketing teams have the daunting task of creating and delivering content for tens of thousands of events per year — one moment they may be marketing an L.A. Lakers game, and the next they might be promoting a Katy Perry concert on the other side of the world.
The marketing team needed to be able to quickly schedule and target their email messages to a wide range of customer segments for multiple business units and divisions. Their previous email system did not offer the customer service, user friendly design tools or depth of integration and automation the company needed to achieve its goals, so AEG began the search for a partner who could help them build a custom solution that would meet their email marketing needs and save valuable time.