A Part of a Big Family
easyfinancial is a division of easyhome Ltd., Canada’s largest lease-to-own furniture, electronics, and appliances retailer. With more than 200 locations across Canada and an online presence, easyfinancial offers various financial services, including personal loans and prepaid cards.
Easyfinancial's Goals & New Strategy
Marketers often face the challenge of expanding their audience then converting new customers and easyfinancial was no exception. However, easyfinancial decided to tackle this commonplace issue head-on by running a test campaign using something new: Yes Marketing’s Customer Generator. Customer referrals are one of the most impactful forms of marketing and with Customer Generator, easyfinancial transformed customers into advocates—all while tracking the financial impact to the brand at the subscriber level. easyfinancial worked with Yes Marketing to launch an online contest in June 2015 that gave 100k subscribers and those they shared with a chance to win $500. The message encouraged customers to share easyfinancial’s promotion on up to four social networks—Facebook, Twitter, Pinterest, and LinkedIn.
The message's subject line was:
<< First Name >>, sharing this message could earn you $500 Cash