OMMA Awards Email Winner

Marriott Rewards’ Mobile Check-in campaign, powered by Yesmail360i, was designed to raise awareness and increase smartphone—with check-in functionality—app downloads. The campaign featured two designs coded in a single framework— one for desktop, the other for mobile—yielding more than 27,000 downloads in a single day, and went to #1 in Travel (previously #25) and #47 Overall (previously #938) in Apple's iTunes app store. The email campaign had an open rate of 37%.

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