OMMA Awards - Email Category Winner

Winner: "Email: Campaign", Spartan Life Newsletter

How does one master the “5-Gallon Bucket Carry?” Is you’ve ever done a Spartan Race -- those alternative/performance obstacle races -- that’s a big task. For existing competitors engagement, Spartan figured constant new tips about improving performance -- especially around challenging obstacles -- were needed, as well as previous races times, race food suggestions, and personal stories. Spartan posted a 40% higher open rate over its average. The bucket? Hold it high against the chest, arms wrapped, one hand is grasping the other wrist.

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