MediaPost EIS Award Winner - Sales/Contests/Offers

Olive Garden seized National Meatball Day as a reason to celebrate at Olive Garden. This email utilized a unique parallax feature to showcase a mouth-watering image of a meatball which follows the reader’s scroll as they reveal the holiday name and ends on the reveal of an offer for a free order of meatballs with any entrée purchase. The free offer was presented in the form of a mobile wallet coupon that consumers could save directly to their phone or print out from the email. It also included secondary content about meatball-themed lunch items and highlighted the great starting price point for Lunch Duos. The message generated a 22% open rate, a 6% unique click-to-open rate and the mobile wallet coupon captured a 35% add rate – exceeding Vibes benchmark for the average number of coupons added-to-wallet by 20%.

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Olive Garden