Marketing Quarterly Awards - 2018 Email Category Winners

Best Loyalty Member Email/Offer

Marriott charmed their consumers with this “Rediscover the Railroad” email. The email garnered nearly double the CTO rate compared to the 12-month average for the series and generated bookings per thousand that were 50% higher than the 12-month average.

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Best Triggered Email - Lands' End

The Lands' End browse abandonment emails generated a 29% percent higher clickthrough rate, a 29% higher click-to-open rate and a 90% higher ROI than the average marketing email for Lands’ End. They also generated double the revenue.

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Best Welcome Series - Community Coffee

The Community Coffee welcome series generated an incredible 47% average open rate and a 23% average click-to-open rate across all three touchpoints, and has garnered a $61 average order value to date.

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Most Innovative Email - Olive Garden

This innovative Olive Garden email generated a 22% open rate, a 6% unique click-to-open rate and the mobile wallet coupon captured a 35% add rate – exceeding Vibes benchmark by 20%.

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Marriott | Lands' End | Community Coffee | Olive Garden