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Marriott | Lands' End | Community Coffee | Olive Garden
Marriott charmed their consumers with this “Rediscover the Railroad” email. The email garnered nearly double the CTO rate compared to the 12-month average for the series and generated bookings per thousand that were 50% higher than the 12-month average.
The Lands' End browse abandonment emails generated a 29% percent higher clickthrough rate, a 29% higher click-to-open rate and a 90% higher ROI than the average marketing email for Lands’ End. They also generated double the revenue.