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The MegaBonus promo is not one email but a series of communications that includes touch points such as a promo preview, registration confirmation, and progress updates. The culminating email dynamically displays a member's final tally for MegaBonus points.
The final "total points earned" email in the spring 2015 MegaBonus promotion had the third-highest open rate and second-highest revenue per email delivered rate of all touch points in the campaign. What's more, the promo generated 50% more revenue year-over-year.