When customers sign up to receive Purity Products communications via a Yes Marketing-hosted page, they receive a series of Welcome Messages letting them know what they can expect from the brand's emails. At this time they can click a link to update their email frequency preferences.
Purity Products' triggered email program has contributed to an overall increase in revenue of $950,000. The engagement on these messages is higher than what is seen on their day-to-day promotional messages: open rates vary between 7 and 12%, click rates are between 0.70% and 2.0%. In comparison, the targeted trigger messages have open rates ranging from 15 to 35% and the click rates have spanned 6% to 44%.