2020 IAC Awards - Best of Show Email & Best Restaurant Email

Best of Show Email Message & Best Restaurant Email Message
Olive Garden connected with consumers by tapping into the energy moment surrounding the New Year, a time when many diners commit to resolutions to eat healthier foods. Subscribers were invited to discover Italy’s lighter side with Olive Garden’s Tastes of the Mediterranean menu items - each under 600 calories. This campaign hit program goals with a unique open rate that was 55% higher than the industry average and a unique click to open rate that was in line with the industry average.
Olive Garden