2020 IAC Awards - Best Hotel and Lodging Email Message

Best Hotel and Lodging Email Message

The Ritz-Carlton captures the imagination of the luxury traveler with their editorial travel email newsletter. The May edition takes travel-enthusiasts from Pa’ako Cove, Maui to dining on fresh ceviche in a colorful fishing Chilean fishing town with a featured article on secret beach escapes. Subscribers are also treated to travel ideas for exotic, relaxing getaways. The campaign generated an open rate that was 20% higher than travel industry averages and a click-to-open rate that was in line with industry averages and met campaign goals.

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